The Goodes are an obsessively green family who live an overt politically correct lifestyle. They have solar panels on their house, harvest rainwater for use in an outdoor shower and plant-watering, garden in their front yard, drive a hybrid car, recycle, reuse shopping bags, etc. They are also vegans. The Goode family struggles with the modern social and environmental responsibilities of being liberals, and the paradoxes that arise for a working-class family when trying to be politically correct all of the time about everything. Situations in the premiere episode included shopping at a natural foods store without having brought reusable bags, how to refer to ethnic groups, analyzing conservative beliefs they typically despise and raising modern teenagers. The pilot satirized both stereotypical "liberal" and "conservative" mindsets, including the ongoing derangement of the family's vegan dog (who has taken to eating neighborhood pets).
Gerald eats a meal that contains chicken even though it's not supposed to. He decides to take on Cranky (a chef) to protest what happened. Meanwhile, the Goodes' dog, Che, goes missing, and they go to find him, not knowing that Cranky has him.
When Helen discovers that Bliss' community service job is bogus, she tries to give Bliss some actual work to do.
Helen gets the support of 'Freegan' Heinrich in order to get more people to come to the Eco Festival. After realising what sort of person he is, they have difficulty getting him to leave their home.
Gerald and Helen offend a lesbian couple so must seek out new lesbian friends in order to prove they aren't being offensive.
Helen's back goes out the day before the organic gardening tour; Bliss and Ubuntu try an experiment.